Intercultural skills for International Business and International Relations: a practical introduction with exercices

S. Paul Verluyten

€ 23,00

Staat:

Gebruikt

Studierichtingen:

Bachelor in de agro- en biotechnologie (Thomas More Kempen), Bachelor in het bedrijfsmanagement (Hogeschool Gent), Bachelor in het bedrijfsmanagement (Thomas More Mechelen-Antwerpen), Bachelor in het communicatiemanagement (Hogeschool West-Vlaanderen), Bachelor in het communicatiemanagement (Erasmushogeschool Brussel), Bachelor in het communicatiemanagement (Thomas More Mechelen-Antwerpen), Master of Arts in Cultural Studies (Katholieke Universiteit Leuven), Master of Arts in de culturele studies (Katholieke Universiteit Leuven), Bachelor in het informatiemanagement en de multimedia (Thomas More Mechelen-Antwerpen), Master of Arts in de meertalige communicatie (Katholieke Universiteit Leuven), Master of Arts in de meertalige professionele communicatie (Universiteit Antwerpen), Bachelor in het office management (Hogeschool Gent), Bachelor in het office management (Erasmushogeschool Brussel), Bachelor in het office management (Thomas More Mechelen-Antwerpen), Bachelor in het office management (Arteveldehogeschool), Bachelor in het sociaal werk (Erasmushogeschool Brussel), Master of Arts in de taalkunde (Universiteit Antwerpen), Bachelor of Arts in de toegepaste taalkunde (Katholieke Universiteit Leuven), Bachelor in het toerisme en het recreatiemanagement (Erasmushogeschool Brussel), Bachelor in het toerisme en het recreatiemanagement (Thomas More Mechelen-Antwerpen), Bachelor in Idea and Innovation Management (Erasmushogeschool Brussel), Master of Science in de toegepaste economische wetenschappen: bedrijfskunde (Universiteit Antwerpen), Master of Science in de handelswetenschappen (Universiteit Gent)

ISBN:

9789033480539

Toegevoegd op:

31 januari 2026

Beschrijving

You work and live in our 'global village', so you are bound to have multiple contacts with people whose cultural background is different from your own. Intercultural failures cost companies millions: negotiations are broken off, deals do not work out as expected, expatriates return home prematurely, joint ventures may collapse. Add to that the emotional stress to the individuals involved! Yet intercultural encounters can turn out to be among the most enriching experiences in your life, provided you prepare for them carefully. This book will help you in doing so. Its main emphasis is on awareness and understanding. Why do negotiations take so long in Japan? Why do your French associates appear arrogant to many? You will move from misunderstanding and irritation towards a positive interpretation and appreciation of the other person's culturally defined communication style. After reading this book, you will have become a better 'intercultural communicator'. The author bridges the gap between intercultural research and practical advice. He will help you examine your own cultural assumptions and values at the deepest level, and appreciate those of others, but he does not shy away either from advising you on the colour of the gift you intend to bring to an elderly lady in China...

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