
Cate Farrall, Marianne Lindsley
Staat:
Gebruikt
Studierichtingen:
Bachelor in het bedrijfsmanagement (Hogeschool Gent), Bachelor in het communicatiemanagement (Erasmushogeschool Brussel)
ISBN:
9780521702690
Toegevoegd op:
14 augustus 2012
Engelse woordenschat i.v.m. marketing. Offering comprehensive coverage of key marketing vocabulary, this text includes 50 units covering everything from marketing basics and the full marketing mix through the research, advertising, media and PR.
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