International Business: Competing in the Global Marketplace (Global Edition)

Beschrijving

Hill, C. W. L. (2014). International Business: Competing in the Global Marketplace (10th Global Edition). McGraw-Hill Education, UK. Description on book cover: Introducing… International Business: Competing in the Global Marketplace , Global Edition, by Charles W. L. Hill There’s a reason why instructors around the world rely on International Business: Competing in the Global Marketplace - it consistently exceeds instructors’ expectations and prepares students to confront the unique challenges of global business. This Global Edition draws upon Charles Hill’s teaching, writing, and consulting expertise to create the most thorough, up-to-date, and thought-provoking text on the market. This new Global Edition includes: • Opening cases that have been developed specifically for an international readership and introduce students to key issues by relating them to real life examples. Cases feature some of the biggest names in international business such as Apple, Boeing, and Amazon (to name a few) and deal with some of today’s most pressing issues such as the EU Credit Crisis, the rise of MNEs in BRIC countries, and investing in alternative energy sources. • Country Focus boxes have been revised and rewritten to give the most up-to-date background on the political, economic, social, or cultural aspects of countries grappling with international business issues. • Management Focus boxes illustrating how material is applied to the practice of international business in real companies including Dove, Unilever, McDonalds, Nissan and Google. • Global edition of Connect Plus International Business, McGraw-Hill’s web-based teaching and learning platform, which helps students learn faster, study more efficiently, and retain more knowledge. • LearnSmart, the most widely used and intelligent adaptive learning resource, which provides an adaptive reading experience through SmartBook. The proven choice for International Business. This Global Edition has been adapted to meet the needs of courses outside of the United States and does not align with the instructor and student resources available with the U.S. Edition.